Have you ever been confused, What is CPA, CPC, CPM ??

If your answer is no then please read this post then everything will be clear like water . Now i’m going to explain these shortcuts.

• First letter C always means “cost“

• Second letter P always means “per“

• And the third letter represents the type of payment .

CPA means “Cost per Action“. In simple terms this means the advertiser determines when to pay either per sell, registration or other kind of lead.

(This kind of marketing is most cost-effective for advertisers. Beacose Cost-per-click can be expensive this is a great way to minimize your risks as an advertiser and have great leads or sales. Although this is not what most of the publishers want and can be unprofitable CPA usually offers the highest payouts. Payouts can range from 1$ up to 200$ per lead or sale.)

CPC means “Cost per click” : This is the most widly used advertisement and payment method. Although it can be missleading and risky sometimes as it does not guarantee that the visitor is really interented in your website content, services or products. Still this offers great advantage to publishers as well as advertisers.

CPM means “Cost per 1,000(thousand) impressions“. This kind of advertisement is somewhat middle class. It’s great for both advertiser and publisher. As an advertiser you get your ADS seen thousands of times. One setback is that this works best with well branded products or services and will have less effect with unknown product or service. From publishers side of view this can be great way of earning money if you have many visitors. The average price per 1.000 impresions is 0.2$- up to 1$